Good video has nice results.
More people are likely to buy.
You want results. It's not enough that people simply watch your video, your business also needs to see meaningful benefit. That means money.
Fortunately, there's plenty of evidence to show that web videos can alter viewer behavior, prompt them to take action, turn visitors into customers, and improve your sales & conversions.
Whether it's actually adding an item into a cart, sending you an email, or physically visiting your store, a good video can make it more likely. And don't forget that videos are getting prioritized in Google search results, making it that much more likely that people will find you in the first place.
And success builds upon success. Once you start making videos quickly & easily, and seeing the results, you'll find more and more opportunities to profit. For example, adding video to an email has been shown to double or triple the click through rates.
Real Life Example
OnlineShoes.com experienced 45% better conversion rate (likelihood of sales) when visitors to their site watched a video. That's huge. Viewers respond with their wallets. What would it mean for your business if people were 45% more likely to choose you?