Your customers like online video.

They keep watching more.

Before you invest in videos on the web, you need to know that it will be a good return on investment. You want your message to reach people. So first you want to ensure your potential customers actually watch videos online.

The good news: Clearly it's becoming harder these days to get people's attention through other mediums (newspapers, yellow pages, etc). But web video continues to capture more and more eyeballs. It's been growing at record rates and all signs point towards continued growth.

It doesn't matter who your target audience is, they're online and they're already using the internet and web video to inform, entertain, and make purchasing decisions. You know this. The only question is whether or not you're going to stand in front of that stampede of traffic and start being heard.

Did You Know?

• Viewers averaged 14.5 hours of online video content in just one month -comScore
• 68.2% of US Internet users already watch online video regularly. That's up from 60.5% just 2 years ago, and it will reach 76% by 2015. -eMarketer
• Video viewers clicked 27.5% more videos, and spent 44.5% more time watching compared to the year before -Nielsen Wire
• Over 171 million Americans watched online video in just the first month of 2011 -comScore
• Internet video in 2011 is 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015. -Cisco

Good video has nice results.

More people are likely to buy.

You want results. It's not enough that people simply watch your video, your business also needs to see meaningful benefit. That means money.

Fortunately, there's plenty of evidence to show that web videos can alter viewer behavior, prompt them to take action, turn visitors into customers, and improve your sales & conversions.

Whether it's actually adding an item into a cart, sending you an email, or physically visiting your store, a good video can make it more likely. And don't forget that videos are getting prioritized in Google search results, making it that much more likely that people will find you in the first place.

And success builds upon success. Once you start making videos quickly & easily, and seeing the results, you'll find more and more opportunities to profit. For example, adding video to an email has been shown to double or triple the click through rates.

Did You Know?

• Web videos are 50 times more likely than text to show up on the first page of Google results -Forrester
• In an A/B website split test, the version with the video added earned a 46.15% better conversion rate -VisualWebsiteOptimizer
• In a wider study, eCommerce sites that added video increased their conversion rates by an average of 30%; and when people watched video their purchases averaged 13% more money -L2
• Online video ad recall is roughly 2 times higher than TV -YuMe
• A study of affluent Americans found that web video ads were more effective than social media, email, banner, or mobile ads; moving 41% to take action. -IAB, Ipsos Mendelsohn

It's efficient. Money matters.

That's why usage keeps soaring.

When your ad budget has limits, and times are this tight, you want to make sure every dollar is spent as well as humanly possible.

We've already shown that (1) people want to watch online video and (2) it converts them to buyers. So you know web video is a good thing, but is it the most cost effective option?

Yes. Absolutely yes. Even if numbers bore you, check out these stats on the right side, because their meaning is anything but boring. 94% of the top people at the big marketing firms are actively seeking to increase their online video presence, because they've witnessed how much bang you get for your buck.

And it makes perfect sense when you consider that there's no middle man. You don't have to pay a TV or radio station every time you want to reach people. YouTube or any number of other places will let you reach them for free. And the last dirty little secret? They're 3x more likely to pay attention to a video online.

Did You Know?

• 94% of executives at leading advertising firms said they want to increase spending on online video -BrightRoll
• 54% of these leaders report that online video is either “more effective” or “much more effective” than other forms of advertising -BrightRoll
• 45% of the entire US population watched an average of 32.0 paid online video advertisements in January 2011 -comScore
• TV viewers are 3 times more likely to tune out ads than online video viewers -YuMe
• 45% of small businesses say they’re going to do more online video this year -Ad-ology
• In a study group of small businesses just last year, usage of videos on their websites rose from 19% to 26% -WebVisible
• Top ad agency executives expect to shift 80% of their online Display spending over to online Video instead -BrightRoll